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Welcome to Atlantic City!

The famous sign on the Atlantic City Expressway has been revamped to match one of the largest on-going city remodeling projects on the east coast. More than just remodeling, Atlantic City, New Jersey, has seen more new construction in the last five to ten years than any city on the eastern seaboard save the Big Apple itself, New York.

Long gone is the dingy Atlantic City of the 1980's and 1990's. Today's Atlantic City is a great mix of new and nostalgic. Returning to its first half of the century roots as one of the county's premiere seaside resorts in the country, and the redesigning of almost every single casino in town, Atlantic City, New Jersey, is seeing a renaissance like never before. While the classic Boardwalk Hall is still alive and well, the new, state of the art, Atlantic City Convention Center is garnering rave reviews. So impressive is the new convention center, conventions historically held in Philadelphia, New York, and even as far as Baltimore and Washington D.C. are moving to Atlantic City. With the new, gorgeous, Sheraton hotel built directly across the street, conventioning in Atlantic City becomes easier than any larger city. Guests can literally walk 50 feet from their hotel to the convention center. All of this for only a fraction of what convention space, and hotel rooms, cost in New York or Philadelphia.

Another of one of the many great new improvements to Atlantic City has been the Walk. The Walk is an area the size of several city blocks dedicated to dinning and shopping. Perfectly located between the new convention center and the boardwalk, just passing through the Walk to get to the beach, boardwalk, or casinos is quite a pleasure. Not only are the sidewalks kept meticulously clean, but they feature landscaped greenery and trees, and even a photographic history of all the Miss America winners through-out the years. And then there's the shopping! The Walk features more than 80 outlets offering something for everyone. From Nike and Timberland, to Brooke Brothers and Liz Claiborne, to book stores and gift stores, the Walk is a shopper's paradise. And don't forget the food. From a 50's style diner, to Ruth Chris, the selection of places to eat in the Walk is almost as numerous as the shopping.

The casinos in Atlantic City, now numbering a dozen, have also undergone massive remodeling and expansion projects in the last few years. Harrah's and The Borgata have both opened new hotel towers in the Spring of 2008, more than doubling their hotel rooms. The Borgata, as only the Borgata does, opened its new expansion, the Water Club, with amenities never before seen in Atlantic City. Indoor pools high above the city below, spas, steam-rooms, massages and more all make the new Water Club the most luxurious place to stay in Atlantic City. The Tropicana has also opened a superb expansion it calls The Quarter. A large sprawling indoor complex designed to look like the French Quarter in New Orleans; The Quarter offers great food and fun. Mario's the Italian restaurant, Cuba Libre the Cuban restaurant and dance hall, Red Square Russian restaurant and vodka bar, Ri-Ra's Irish pub with live music, numerous clubs, sports bars, and even an always hip karaoke bar with zebra pattern couches. The Quarter gets the ultimate seal of approval for not just vacationers and business travelers play there, but even with the locals The Quarter is considered a great place to meet up and have fun.

The new Atlantic City is easy to go on and on about. The dining options have vastly expanded, and so has the entertainment. The new pier mall on the boardwalk with its shopping, restaurants and 3 story water fountain extravaganza complete with music and light show makes even window shopping applaudingly fun. Of course there's the world famous boardwalk, and beach, which is looking sharper than ever before. And all of this is just the opening number in the new Atlantic City, New Jersey, with whole host of new projects planned from the Hard Rock Casino, Four Seasons seaside spa and resort, the Pinnacle luxury casino, and MGM's new mega-resort which will be the largest on the east coast.

Yes, Atlantic City is new and improved and unlike anything else you've seen. With the entertainment, shopping, eating, casinos, beach and boardwalk, all painstakingly revamped, Atlantic City is quickly becoming one of the hottest and most relaxing vacation spots in the entire country.

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Six Retail Boutiques Set To Offer Chic Choices for Shoppers

Atlantic City, NJ –The Water Club, A Signature Hotel By Borgata, todayannounced the major brands that will comprise the hotel’s impressive collection of upscale retail stores.  The Shoppes at The Water Club will include signature La Perla, Just Cavalli, Hearts On Fire, Hugo Boss, and Fixation boutiques.

“The Shoppes at The Water Club will complement the cosmopolitan experience the hotel will offer and the luxe lifestyle that defines the property,” says Jordan Covell, Executive Director of Retail for The Water Club. “We are pleased to welcome designer brands such as La Perla and Just Cavalli, who will open their first area boutiques in Atlantic City; the signature Hugo Boss BOSS collection for men; and the very first Hearts On Fire store in North America.  Together, these shoppes will offer guests Fifth Avenue at their fingertips.”

The debut of The Water Club, a joint venture between Boyd Gaming (NYSE: BYD)  and MGM MIRAGE (NYSE: MGM), will complete Borgata's $600 million master plan development and bring the total investment into the resort destination to $1.7 billion, allowing more guests than ever before to experience the Borgata resort destination.

THE SHOPS

LA PERLA
La Perla, a collection of luxurious intimate apparel, swimwear and ready-to-wear is a natural fit for The Water Club audience.  La Perla is a company built on the deep knowledge of the feminine body, attention to detail and fit of every garment, the fusion of tradition and innovation, Italian identity and quality ethics. The company’s philosophy wants to communicate emotions even before selling the product.  The collections that you will find at La Perla are made with the utmost in luxury and fashion, all while having an incredible fit. 
LaPerla.com

JUST CAVALLI
Just Cavalli at The Water Club joins the brand’s flagship store on Fifth Avenue. Roberto Cavalli’s ready-to-wear collection has a sensual, party infused flair similar to The Water Club, making it a perfect fit. “The Water Club is a great partner for Just Cavalli,” says Enrico Di Muccio, Chief Executive Officer of IT Holding USA. “The Water Club Just Cavalli location will be the first in Atlantic City. It is an untapped market for us but we are confident it will be very successful. With the opening of Borgata, Atlantic City is gaining the energy and vibe of Las Vegas, and the Just Cavalli product excels in this setting. The project combines the right mix of high-end retail and luxe lifestyle.”

HEARTS ON FIRE
Known for creating a new industry standard for diamond cutting perfection, The Hearts On Fire Company is opening its first store in North America at The Water Club.  The Water Club store is operated in partnership with Harvey Rovinsky, owner of Bernie Robbins Fine Jewelers, as part of Hearts On Fire expansion strategy to build a consumer brand experience. Housed in an elegant retail space filled with glass and sparkle, Hearts On Fire will capture the eye of Water Club guests with top-notch selections of diamonds known for their brilliance.  As the fastest growing diamond brand Hearts On Fire continues to redefine the industry through its extraordinary diamonds and unique retail relationships.  Hearts On Fire is carried in 31 countries, including 600 U.S. retail locations, as well as locations throughout the U.K., Asia, and the Caribbean. 
HeartsOnFire.com

BOSS
Just for men, The Water Club's BOSS store will offer BOSS Black with
Elegant business wear, BOSS Orange providing up-to-date casual wear and the BOSS Green collection offering performance sportswear. Those who demand exceptional materials, craftsmanship and exclusivity will appreciate the luxurious tailored fashions of BOSS Selection.
HugoBoss.com.

FIXATION
Exclusive to The Water Club, Fixation offers designer items from the latest Salvatore Ferragamo and Prada styles to high-end handbags and footwear.

CAMEO
Offering up many of life’s simple pleasures, Cameo will offer customers a one-stop shop for all of their basic needs. Filled with a wide variety of specialty products, including a series of signature Water Club gift items, sundries, and more, Cameo will offer the must-have staples a luxury guests needs for an overnight stay.

For more information or to access a sneak peak of the virtual tour of The Water Club, A Signature Hotel By Borgata, please visit thewaterclubatborgata.com. 


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Sometimes referred to as America's first beach town, Cape May is the oldest seaside resort in the United States. With its keen focus on beauty and history the entire town was designated an historical landmark in 1976. Founded in the 1700's many of the buildings in Cape May are actually originals maintained in emaculate condition. With many being converted into pristine bed and breakfasts, of all shapes and sizes, Cape May is home to the largest collection of Victorian Era B&Bs in the country. Time and again voted in regional and national publications as the most romantic town in America, Cape May is a must-see.

With its numerous nature preserves, Cape May is world famous as one of the best bird watching spots in all of North America. With whale watching, dolphin watching, sport fishing and evening boat tours, Cape May is a seafarers paradise. For the land lubber who would rather dine on seafood than watch it, at Cape May's main dock spectators can watch local fishermen clean and sell the day's catch to the local restaurateur. The tuna, seabass, salmon, crabs, clams, oysters, and more, caught and harvested on Monday often become Tuesday's specials at Cape May's dinning options which range from sandwhich shops to 5 star restaurants.

Walk Cape May's numerous cobblestone streets, or instead take an antique trolley or horse drawn carriage ride around town. Go on Cape May's lighthouse tour, or visit during the holidays and take one of the several decorated B&B tours. Explore your nerves on a ghost and haunted house tour, or laugh out loud while dinning on surf and turf at one of Cape May's dinner theaters. Wonder on your own and see an early 18th century mansion on your left only to turn a corner and find a nearly hidden meticulously maintained French garden like you've never seen. Come visit, and stay, in Cape May for a trip you'll never forget.